B2B Commerce

Create experiences your business customers can’t live without

B2B Commerce was built for businesses so you can easily provide a buying experience your customers will love. Personalize experiences with data-driven recommendations and give your team the tools they need to drive revenue with built-in workflows.

Commerce in a single solution

Minimize the complexity of your online commerce stack by effectively managing your Catalogs, ​Check-Out, Orders and Commerce--all from one holistic view.

Build better experiences that drive adoption

AI closes gaps in the customer experience so you can match the right visitor segments with the right digital experience to enhance your team's ability to drive more revenue.

Deliver more revenue

Meet aggressive sales goals by opening new channels, addressing new markets and providing data-driven recommendations to your current customers.

We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

Michael Robinson
Senior IT Manager, Eason & Son

Explore the capabilities


Say goodbye to manual, time-consuming, error-prone quotes.

Customer-specific pricing

Make the complicated simple with built-in pricing capabilities.

List management

Drive adoption and purchase spending with quick order.

Brand management

Make it easier for your customers to find what they need to find.

Product configuration

From standard to complex products, easily configure your catalog.

Checkout & cart

Delight your customers with a friction-free checkout and cart experience that meets them where they are.

Approval workflows

Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.


Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experienecs.

Product information management

Quickly set up and manage your product catalog, efficiently

  • Manage more
  • Import effortlessly
  • Customize product governance

Data Core Service

Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.

  • Harmonized data
  • Unified customer profiles
  • Lead with first-party data


Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.

  • Freedom of choice
  • Headless, not brainless
  • No limits

Search & navigation

Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.


Support the configuration of simple or complex promotions, discounts and offers to track performance and attribution.

Order management

Use the tools and visibility you need to easily manage the entire order lifecycle, so that you can give your customers a friction-free experience.

Catalog management

Combine structured product information with rich emotional content in seamlessly managed and updated catalogs.

Content management

Create and target personalized content and commerce experiences for dynamic audience segments.

Media management

Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.

Project management

Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.


Strike the balance between a global presence and targeted, relevant commerce in new and existing local markets.


Gain a holistic understanding of how your online channels are performing alongside your traditional sales.


Multisite management gives you the tools to deliver different experiences across sites and microsites, while maintaining central operational control.

Built on .NET and Azure

Deliver elastic scalability, at high speed, robust security and a managed service with expert support. All built on the Microsoft's Azure cloud computing platform.

Native mobile app

Deploy a fully functional and branded mobile app so your team can do their job anytime, anywhere, without question.

The experts agree. Optimizely named a Leader in The Forrester Wave™

Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.

Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.


Frequently asked questions

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

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