October 17 | 5 Min
Digital marketing evolution: New approaches and channels
Marketing evolution has entered a new realm by going digital. What are the latest strategies and channels? Which ones are right for your business?
October 10 | 3 Min
The benefits of extending Optimizely into a B2B app
Apps drive deeper customer engagement, more conversions and a higher AOV. Learn how an app can leverage and extend ecommerce when done right.
October 4 | 3 Min
The art and science of Boundless Digital Invention
Marketers have always been at the forefront of innovation, acting as both artists and scientists. The rise of digital has ushered in an era of constant evolution. To become more creative and agile than ever before, marketers must now also become digital masterminds.
October 4 | 2 Min
Building a path to Boundless Digital Invention
As digital experiences have become essential portals to products (and popular products themselves), customers demand increasingly intricate and personalized online encounters. They also expect these digital experiences to be delivered at speed—and their high velocity expectations are constantly accelerating.
October 4 | 3 Min
Reinventing how marketing works
Most marketers feel hindered rather than helped by technology, despite the fact that in 2021, digital marketing appeared as the top item on Deloitte’s list of “12 areas of responsibility for a CMO.” Success is tied to measurable performance, and robust data is non-negotiable when capturing customers’ attention.
September 27 | 25 Min
The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change
A memo to the lone rangers of experimentation
Use your expertise to drive impact while growing your career.
Episode 25: Fun with Feature Flags
Griffin Cox talks feature flags - how they can help improve your development velocity while reducing risk, and if they’re the right move for your business.
Build your ideal Opticon agenda
With Opticon just a few weeks away, now is the time to build your agenda to attend tracks and explore disciplines within your digital expertise and beyond.
An introduction to experimentation for marketers
We’ve run over 1.8 million web experiments that enable 9,000 leading brands to increase CRO, revenue and engagement.
Taking 2022 by storm
In 2022, we took major steps toward reinventing how marketers work. And we’re just getting started.
The CMP as a creative tool
If the content in your organization has become rote and uninspired, perhaps you need to change how you develop it.
B2B commerce in a world of B2C expectations
Changes are happening in manufacturing and distribution. Read more to learn how leading companies are transforming quickly to meet their customers’ demands.
Episode 24: what to expect at Opticon22
Lindsay Stuebe, Director of Global Events at Optimizely, talks about what attendees will experience at Optimizely’s annual flagship conference this year.
Learn how you can create helpful, human experiences and optimize at scale. From customer stories, articles, reports and more on content—to insights on commerce, we want to help eliminate guesswork and make every interaction actionable.
We live our brand promise everyday by being the best use case of our technology. If you want to take action and use data to make decisions, you're in the right place.
From our global developer community and documentation to our support center, we can help you drive every app and implementation forward.