One platform to scale experimentation, deliver innovation and optimize experiences
Predict customer behaviors
Integrate and test instantly
Engage with everyone
We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With Optimizely, that moved to be a much more personalized view; we were able to get much more granular data.Jon EwingCMO, Fitch Group
We can help you find the right solutions
Web A/B Testing
Your website is evolving, why not experiment at scale?
- Don’t guess, test
Let customer sentiment drive your decision making and eliminate the need to guess what will convert.
- Maintain speed
Performance edge runs fast website experiments by moving processing from the browser to the edge (CDN).
- Increase revenue
Decrease customer acquisition costs without increasing advertising spend and developer workload.
Want to experiment across all customer touchpoints?
- Deliver at every step
Experiment deep into your stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures.
- Reduce risk, fail faster
Prove the impact of new features, performance improvements or backend changes before rolling out to everyone. Empower your product managers to control feature rollouts separately from code deployment.
- Know what works
Stats Engine delivers statistically relevant results in real-time so your team can make faster decisions. Let your whole team experiment and watch the best idea win every time.
Want to do more with your data in one place?
- Drive more revenue
Customer segmentation is key to evolving from batch-and-blast to hyper-relevant behavioral campaigns. Enhance your segmentation with deep customer insights and predictive recommendations.
- Unify your data
Putting your shopper at the center of everything starts with unifying your data into one actionable customer profile. Bring this data together from any source – from marketing to commerce, loyalty, POS, app, and service.
Want to create compelling email campaigns?
- Drag and drop
You don’t have to be an HTML expert to create emails that efficiently engage and deliver results. Use our drag-and-drop editor to customize color schemes, edit photos, build content blocks, create hyperlinks, and more.
- Segment and automate
Maximize the lifetime value of your prospects with email, direct mail, SMS text messages and call centers by bringing multi-channel tactics to your automation strategy.
- Integrate quickly
We provide a range of integrations to get you up and running in no time. Whether you need a plug-and-play Salesforce integration or want to build tables to store custom data, you can make important data accessible for every campaign.
Want to know more about your content?
- Power audits with AI
Get a bird’s-eye view of your content landscape quickly with AI and NLP dashboards. Know what content you have by topic without manual content audits.
- Know how to stay relevant
Analyze all your content in real-time with big data analysis so you can make informed decisions on what content needs to be created next.
- Prove a clear ROI
Know exactly which topics drive high value actions, conversions and revenue for the business so you don’t waste time creating materials that won’t convert.
Learn more about Intelligence Cloud
Today marketers need a powerful toolset to manage data, uncover real-time insights and rapidly innovate to deliver relevant and personalized experiences that customers demand. Intelligence Cloud is a collection of products that provide advanced automation, the latest in AI and machine learning and best-in-class experimentation.
Capabilities are specifically designed to adapt to your business from growth stages to enterprise. Start collecting customer data into unified profiles, run experiments on the world’s fastest platform and deliver relevance via omni channel experimentation as soon as you launch.
Optimization as a Service (OaaS) firms have a unified suite to help optimize digital experiences for each customer and is only available via Intelligence Cloud. Use OaaS to uncover new revenue-generating segments via machine learning, target them, scale tests and operationalize experiments that leverage AI for individualized recommendations.
Intelligence Cloud empowers your team to create better customer experiences at scale. See what’s possible as enterprise data is made accessible via AI and analytics. Make decisions confidently through experimentation. Deliver more customer value with each click through personalization and behavior-based recommendations.
Optimizely Intelligence Cloud is built to scale with your business and most products are priced based from monthly active users (MAU’s). This ensures that you never pay for unrealized value with an aligned business case. Read more about MAU’s or reach out to work with an Optimizely Solutions Architect or Customer Success Representative.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.
Do even more with apps and integrations
Find all of the integrations, applications and connectors that can extend your solution in our app marketplace.