Digital Experience Platform

Use our Digital Experience Platform to optimize across every experience

Create content in minutes

Do it all, all in one place. Confidently understand what content you need, author it effortlessly and expertly personalize it—from one platform.

Feature products

Create experiences your customers can’t live without​. Reduce complexity and increase revenue at any scale with B2B and B2C solutions.

Innovate experiences

Engage with customers and predict behaviors from the comfort of your tech stack. When you need more, we've got the tools to move forward.

Most importantly, as with any digital strategy, we wanted to find speed.

Gabrielle Boko
VP Digital , Hewlett Packard Enterprise

From engagement to web traffic to conversion, content sharing, we’re through the roof.

David Postill
Senior Vice President, AGI

Every touchpoint matters

Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. With less effort and more control, you can continuously personalize interactions with your brand so that every experience is better than the last.

We can help you find the right solutions

Content Management

At the core of every great experience is exceptional content

  • Design compelling experiences
    Editors express their creativity by making captivating content easily and confidently.
  • Create once, publish everywhere
    Enjoy one source for content creation and distribution that powers all of your digital experiences.
  • Deliver content flexibly
    Manage personalized content through another system using a headless model, or through Optimizely’s global cloud network.


Growing with you

  • Go from catalog to experience
    With simple interfaces, powerful diagnostic tools and intelligent campaigns, you can align your brand with your products and customers.
  • Lower TCO with complete suite
    Commerce matched with Content Management, Search, Experimentation, Analytics, Recommendations and Marketing Automation, lets you achieve more with less.
  • Watch AI increase revenue
    Get better automatically with intelligent product recommendations and individualized experiences that lift order value.

Intelligence Cloud

Make the most out of digital experiences

  • Predict customer behaviors
    Trust your findings, set goals and explore data-driven solutions to exceed them through machine learning.
  • Integrate and test instantly
    Bring in data from any channel with one-click integrations and test your ideas with a harmonized data model.
  • Engage with everyone
    Transform data into real-time customer profiles and engage one-on-one with customers from where they are.

The experts agree. Optimizely named a Leader in The Forrester Wave™

Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.

Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.

Partnering up for your success

Our solution partner network works with our customers to develop or integrate Optimizely projects. Find the perfect partner for your project!

20,000+ websites using Optimizely

5,000+ certified developers

800+ partners

Highly skilled & certified