Your key resource for learning amazing personalization

Behind every unique data set, is a human being. When you unlock data's potential, you uncover more humanized digital experiences.​ Each time users return to your site, what they see should evolve with their unique tastes and behaviors. We personalize experiences with insights on not only where your customers are coming from, but what they are likely to do next. See how getting personal helps our customers customize every interaction.

We believe all experiences are personal.

No matter what your larger brand strategy is, your customer only cares about their own experience. Every time someone interacts with your brand, they’re submitting to a retelling of your story, history and vision. At Optimizely, we believe that the only winning digital strategy is a personal one. You’re not speaking to an anonymous group of people, you’re speaking to every individual customer. We allow you to track behaviors and use data to identify your audiences. Armed with knowledge, you can then craft messages and deliver them with confidence to the right person, at the right time—every time. 


A new, more relevant way to personalize

We now offers a completely new way to personalize that blends machine learning and human expertise to deliver the most relevant experience. Interest based targeting is easier to set-up and maintain than rigid rules based targeting. As consumers change their behavior and interests, Adaptive Audiences will adjust in real-time ensuring you’re not delivering an irrelevant or costly experience to your customers.


Learn how every personalization campaign is also an experiment

With Optimizely Personalization you get access to world-class experimentation capabilities. You can test anywhere on your website in addition to your targeted campaigns. Watch the demo and learn how to apply the principles of Personalization in your Experimentation Program for optimal impact and learnings.

Works with the data you already have

Optimizely Personalization works with the data sources you’re already using today. Build a better segment by combining automated machine learning targeting with your own 1st or 3rd party data to extend your reach.

Simply add keywords and we'll find your audience

Targeting your most valuable audiences often requires weeks or months of assembling, integrating, and maintaining data, or managing complex rules. Skip the heavy lifting with Adaptive Audiences. It uses natural language processing (NLP) to dynamically target visitors based on their interests, giving you an easier way to deliver relevant offers and experiences.

Maximize on 1:1 Recommendations

Users expect nothing short of relevant, individualized content, products, and messaging. Adaptive Recommendations let you tailor experiences anywhere on your site for every user using pre-built algorithms. You can test different locations and logic to learn what drives the most engagement and business outcomes.