Enhance Optimizely products with salesforce add-ons
Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.
Track conversions in Salesforce to learn the full impact of your experiments
Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience — the experiments they see — to a Salesforce lead or contact. Marketing and product teams can make insights in Salesforce visible in Optimizely, and determine how successful their experiments are, from clicks to sales.