Jil Maassen

With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Lead Strategy Consultant with Optimizely's global client base. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.

Blog Posts by Jil

post-COVID fintech
June 17 | 4 Min

The FinTech industry experimentation post-pandemic

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal.
Hidden Winners
June 16 | 11 Min

Thriving industries – the (hidden) winners of the pandemic

Since the end of 2019/beginning of 2020, everyone has heard the term COVID-19 or coronavirus. During the first couple months, most of us did not know what to expect.
March 27 | 2 Min

No Industry Is Exempt From the Impact of Coronavirus

It would be nearly impossible to name an industry not affected by COVID-19, positively and negatively. Some currently surviving, with regards to increases in traffic, are industries like gaming/gambling, media, and other streaming platforms. On the other hand, there are many industries struggling at the moment with a significant impact on traffic and demand for
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