Ameex Technologies Partners with Optimizely to Boost Transformative Experiences and Comprehensive Digital Solutions in Asia Pacific

Sydney, NSW – February 17, 2022 – Optimizely, leading digital experience platform (DXP) provider, announced that Ameex Technologies, a digital marketing and experience partner for Fortune 500 brands, will power its clients' digital transformation with Optimizely.

Since its establishment in 2007, Ameex has been delivering highly personalised omnichannel experiences to customers. Their willingness to tap into the potential of data-driven analytics, AI-powered solutions, and automation have given them a leading edge in the industry. As a marketing technology solutions and digital experience partner, Ameex is always on the alert for opportunities to enhance their services and improve customers' digital success.

Optimizely's digital experience platform (DXP) was selected by Ameex to provide their customers with an exceptional experience, allowing Ameex to push their innovative edge even further. Optimizely's solution enables Ameex to offer their customers intuitive AI-powered commerce features, customised online experiences, and smooth product integrations for a comprehensive digital experience. Ameex has already begun to provide customers with Optimizely's top-of-the-line solutions, allowing them to improve their ecommerce platform and grow their business.

Optimizely's solution also powers one of Ameex's customers, S&S Truck Parts. As one of the world's largest independent distributors of new aftermarket truck parts, S&S Trucks' website is an essential platform for selling white labelled products directly to dealers and customers, including original equipment manufacturers (OEM), truck dealerships, and independent warehouse distributors. Operating on Optimizely's content management system (CMS) enables SNS Trucks to serve their customers better.

"S&S Truck's customers rely on the site for meticulous quality control and unrivalled order fill rates," said Nandhini Kumanan, Optimizely Delivery Lead at Ameex. "Optimizely powers the S&S Trucks website to virtually and strategically distribute inventories throughout the US and Canada," she added.

Leveraging Optimizely's suite of tools with Ameex's strategic consulting and development expertise, Ameex is looking to capitalise on the potential for growth in the region, offering the best in personalisation, experimentation, and commerce solutions.

"We are seeing explosive growth in APAC with companies looking to achieve higher levels of digital maturity and transform customer experience," said Ranga Srinivasan, Co-founder and CTO of Ameex. "We look forward to working with Optimizely in local markets to provide best-in-class web, digital experience, and omnichannel customer engagement solutions for digital transformation."

Optimizely is excited to continue expanding its footprint in the Asia Pacific region, adding value to Ameex's customer experiences and helping them unlock unforgettable digital experiences. "With the world moving quickly to digital, Optimizely is excited to support organisations with this shift and enable them to provide winning digital experiences for their customers," said Paul North, Senior Vice President, Asia Pacific and Japan at Optimizely. "As we grow in the Southeast Asia region, we're excited to partner with Ameex, who bring a range of expertise and will work together with us on these programmes."

Working together, Optimizely and Ameex will bring expanded online solutions to their customers throughout Asia Pacific. "We look forward to bringing Optimizely's DXP and Data Platform (ODP) offerings to our clients and empowering enterprises across APAC with the right technology to deliver next-gen digital experiences for their customers," said Ramiz Khalid, Asia Pacific expansion and regional efforts lead for Ameex Technologies. 

About Ameex Technologies

Ameex Technologies is a digital transformation solution partner that engineers advanced technology to fuel transformative digital experiences. We help build and provide strategic, integrated, and optimized customer engagements across all digital touchpoints and audiences.

From mobile to commerce, and multi-site to AI/RPA, we apply our award-winning experience to your user experience and design, digital marketing and technology, and data science knowledge. Our team of 600+ employees is the core of our success. Clients around the globe rely on our strong, established team of experts to deliver meaningful outcomes. To learn more about Ameex, visit ameexusa.com.