Automate your marketing with approachable features

Drag and drop

You don’t have to be an HTML expert to create emails that engage and deliver results. Customize color schemes, edit photos, build content blocks, create hyperlinks and more​.

Maximize prospect value​

Bring multi-channel tactics to your automation strategy with email, direct mail, SMS text messages and call centers.​ Lead scoring with segmentation and automation.

Integrate quickly

Whether you need a plug-and-play Salesforce integration, or want to build tables to store custom data, make important data accessible for every campaign.

Explore the capabilities


Our dedicated team monitors deliverability around the clock. Companies use Optimizely Campaign to send more than 50 million emails every hour.​

Built-in A/B testing

Easily A/B test a wide variety of parameters such as subject lines, header images, or target segments.

Marketing automation

Set up welcome campaigns in a matter of minutes. Or send messages based on action and behavior such as up- and cross-sell messages, or multi-level reactivation campaigns when someone has not engaged with your brand for quite a while.​


Deliver consistent messages through your most important marketing channels.​

Deliver more revenue

Automate your multi-channel campaigns and start seeing boosts in the lifetime value of your prospects.​ Keep more customers longer.

Connect with more prospects​, faster

Take your CRM automations to a whole new level.​ We’ll help your programs get up and running quickly with onboarding and training.

Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.