Deliver new experiences with more control and impact
Deliver at every step
Iterate with confidence
Know what works
We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With Optimizely, that moved to be a much more personalized view; we were able to get much more granular data.Jon EwingCMO, Fitch Group
- Full Stack
Explore the capabilities
Continuously improve the customer experience. Ship code faster and with more control. Empower your team with Full Stack control levers and kill switches.
Optimizely stats engine
See the impact of your experiments in real-time, with sequential error control and machine learning that delivers accurate results.
Set your own user IDs to create consistent personalized experiences across all your customer channels. Deliver winning experience wherever your customers are – on your website, mobile apps, TV apps, and IoT apps.
Behavioral targeting and segmentation
Rulesets allow you to target features at locations, demographics or any attributes you define. Quickly QA experiments by accelerating specific users into variations.
Easily export event data from Optimizely. Connect to BI and analytics platforms. Data Lab offers an environment to analyze experiment data with other sources, add metrics post-rollout or experiment, and build reports.
Control which users see a variation of a feature with feature flags and targeted rollouts. Use advanced filters and attributes to define your audiences for optimal results.
Easily swap out your own components for logging, error handling, event dispatching, integrations, and more.
Conduct experiments in performance-critical codepaths. Our SDKs bucket users in memory so experiments have near-zero impact on latency.
Gain insight into the impact of your experiments with statistically valid results. No complex statistical analysis required.
Start with free feature flags
Easily enable, disable, hide, or roll out a product feature at runtime. Choose who gets access to new features.
- Reduce risk and recover faster
- Manage all features in one place
- Test rollouts on any device
- Customize open-source SDKs
Mobile app A/B testing
Run multiple experiments on feature flags to measure impact of an update or change. Ship new features safely, quickly and with confidence to meet customer experience and business metrics.
- Configure flexibly
- Focus on performance
- Launch with confidence
Data Core Service
Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.
- Harmonized data
- Unified customer profiles
- Lead with first-party data
The experts agree. Optimizely named a Leader in The Forrester Wave™
Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.