B2C Commerce

Create experiences customers can't live without

B2C Commerce is a complete suite for digital commerce and content management that uses artificial intelligence to deliver personalized experiences, individualized search rankings and product recommendations.

Align with customer needs

Deliver meaningful and exclusive experiences that inspire shoppers to act. As human interactions are increasingly replaced or augmented with digital experiences, you can quickly adapt and align your brand to what matters most to your customers.

Launch fast and grow faster

Combine critical digital commerce capabilities such as Product Catalog Management, Order Management and Site Search with modern marketing tools such as Personalization, Optimization and Experience Management.

Scale your business

Subscribe via a highly scalable, global, smart and flexible Microsoft Azure environment with a 99.95% uptime guarantee. Focus resources and investments on improving experiences rather than managing developers and maintaining servers.

We built platforms from scratch, but I would say Optimizely is the Tesla Roadster of the industry because it's a super fast and scalable Cloud platform.

Mikael Björklund
Chief Operating Officer, Filippa K

Explore the capabilities

Checkout & cart

Delight your customers with a friction-free checkout and cart experience that meets them where they are.

Approval workflows

Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.


Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experienecs.

Search & navigation

Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.


Support the configuration of simple or complex promotions, discounts and offers to track performance and attribution.

Order management

Use the tools and visibility you need to easily manage the entire order lifecycle, so that you can give your customers a friction-free experience.

Catalog management

Combine structured product information with rich emotional content in seamlessly managed and updated catalogs.

Content management

Create and target personalized content and commerce experiences for dynamic audience segments.

Media management

Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.

Project management

Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.


Strike the balance between a global presence and targeted, relevant commerce in new and existing local markets.


Multisite management gives you the tools to deliver different experiences across sites and microsites, while maintaining central operational control.


Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.

  • Freedom of choice
  • Headless, not brainless
  • No limits

Data Core Service

Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.

  • Harmonized data
  • Unified customer profiles
  • Lead with first-party data

Plans and pricing

Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.

Frequently asked questions

Ready to take your digital experiences to the next level?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.