B2C CommerceCreate experiences customers can't live without
Align with customer needs
Launch fast and grow faster
Scale your business
We built platforms from scratch, but I would say Optimizely is the Tesla Roadster of the industry because it's a super fast and scalable Cloud platform.
Mikael BjörklundChief Operating Officer, Filippa K
- Features
Explore the capabilities
Checkout & cart
Delight your customers with a friction-free checkout and cart experience that meets them where they are.
Approval workflows
Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.
Targeting
Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experienecs.
Search & navigation
Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.
Promotions
Support the configuration of simple or complex promotions, discounts and offers to track performance and attribution.
Order management
Use the tools and visibility you need to easily manage the entire order lifecycle, so that you can give your customers a friction-free experience.
Catalog management
Combine structured product information with rich emotional content in seamlessly managed and updated catalogs.
Content management
Create and target personalized content and commerce experiences for dynamic audience segments.
Media management
Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.
Project management
Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.
Localization
Strike the balance between a global presence and targeted, relevant commerce in new and existing local markets.
Multisite
Multisite management gives you the tools to deliver different experiences across sites and microsites, while maintaining central operational control.
Headless
Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.
- Freedom of choice
- Headless, not brainless
- No limits
Data Core Service
Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.
- Harmonized data
- Unified customer profiles
- Lead with first-party data
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Frequently asked questions
B2C Commerce is our fully featured experience platform for digital shopping, customer experience management and driving adaptive commerce.
No, we provide the full service of provisioning and managing your environment for optimal global availability.
Nope! B2C Commerce is built on Content Manangement, so you get the best of both with creative content management and a fully featured ecommerce system.
To grow acquisition, conversion and retention, capabilities such as advanced segmentation, product recommendations, web experimentation and more come together in our Adaptive Commerce solution.
More than a ‘shop’, our customers provide rich product and content experiences to customers with a breadth of functionality. With robust capabilities such as product recommendations, personalization, optimization and experimentation, brands create highly unique shopping experiences.
Yes. B2C Commerce, our DXP and our app marketplace are specifically created to enhance the systems you have and deliver new capabilities where you need them most. Start fast and continuously introduce new features such as experimentation and product recommendations, quickly.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.
